Monday, December 25, 2017

Goodreads Giveaway to Include Kindle Books! Updated!

Authors who use Amazon owned GoodReads to promote their books using the GoodReads Giveaway promotional program will be interested to know the Kindle Giveaway program is returning.

Amazon Kindle Direct Publishing authors will be able to promote their Kindle editions using two different packages, the Standard ($119) and the Premium ($599). The new promotional programs go live on January 9, 2018.

Please note: Special introductory prices are available from January 9 to January 31, 2018. The Standard Package will be on sale for $59 and the Premium Package will be on sale for $299.

Taken from the Goodreads Giveaway blog post announcing the new program changes.

What’s the difference between the Standard package and the Premium package?

The two packages are as follows:

1. Standard Giveaway (Print or Kindle ebook format) $119 per giveaway. Introductory price: $59 (save 50%) from 01/09/18 to 01/31/18.
  • (NEW) Everyone who enters your giveaway automatically adds the book to their Want-to-Read list, promoting your book via updates in their friends’ updates feeds, and building an audience for your title.
  • (NEW) The author’s followers and anyone who has already added the book to their Want-to-Read list get a notification, letting them know there’s a giveaway starting. This helps generate even more entries, creating more stories in the Goodreads updates feed.
  • About eight weeks after your Giveaway ends, winners receive an email from Goodreads to remind them to rate and review your book. This will help other readers discover and decide to read the book too.
  • Giveaways are featured in the Giveaways section of Goodreads.com, allowing readers to discover new books.
2. Premium Giveaway (Print or Kindle) $599 per giveaway. Introductory price: $299 (save 50%) from 01/09/18 to 01/31/18. Premium Giveaways include all the benefits of the Standard package, but are designed to give you more opportunity to connect with readers than ever. A Premium Giveaway also includes:
  • (NEW) Premium placement on Goodreads’ Giveaways page with tens of millions of visitors each month, giving your giveaway significantly more visibility and more entrants.
Alas, this also means the end of the free Giveaway program. All Giveaway's scheduled prior to January 9, 2018, will run as in the past until completed. 

Important Update:  Additional communication with Goodreads has clarified the costs involved. If you wish to giveaway physical, print copies of your book, the system works as it has in the past. The author will be notified of the winner identity and is then required to mail the print copies to the winners.

In the case of a Kindle edition giveaway, the author must pay for the Kindle copies given away as well and Goodreads will handle the giveaway.

It is hard to say if the marketing value of this program will be. For many authors, the cost of paying for both the books given away and the price of the program may be prohibitive.

I do like the fact the program now adds the book to every participants Want-to-Read list and the winners receive a reminder to review the book.

Like many things, it will require experimentation. I will budget for one use of the Standard Package in the near future and measure the results in terms of participants, reviews (Amazon and Goodreads), and if there is any noticeable rise in actual sales.

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