I don't understand social media, which I suppose is an indicator in part of my age and Luddite ways. I teach at a "technology school" and have been forced to embrace the use of technology far more than I would if left to my own devices.
Of all the forms of social media, the only one I have partially come to grips with is Facebook. I have two accounts. An author account I set up in the last year because "everyone" says you need one to connect with your readers and one my daughters set up so they could use it go gain "points" for a game they played on Facebook.
The unexpected benefit was I have been discovered by old classmates, students and players I have coached an its been fun. I don't know if it's helped expand my audience as an author, but that's okay.
So, given the fact I am slowly coming to grips with Facebook and how to use it, it's a little disturbing to find the article in Digiday announcing publishers are seeing a decline in the reach of their Facebook campaigns.
The focus of the story is on major publishers and news media publishers, but if the decline of reach impacts the big boys, it might have an equal impact on Indie authors who rely on the Facebook platform to build and reach an audience.