Amazon Announces Kindle Matchbook!

 Amazon has announced a new program to help Kindle authors sell more books. In Amazon's own word:

We are excited to introduce Kindle MatchBook, an innovative new program which enables you to offer your Kindle book at a discount when readers purchase your print book, so you can sell more books. It's easy to enroll.

Here's how it works:

1. Select your Kindle Direct Publishing (KDP) title on your KDP Bookshelf and check the Enroll box for Kindle MatchBook on the "Rights & Pricing" page.
2. Set the discount for your book by choosing a promotional list price of $2.99 or less.
3. Save your Kindle MatchBook preferences.

By enrolling your book, you will be among the first to be able to take advantage of this new program. The Kindle MatchBook discount you select will not appear on Amazon.com until the program is fully launched in the coming weeks. We will notify you by e-mail as soon as your Kindle MatchBook discount is live. Your readers will soon have an easy and affordable way to read your book in both print and digital formats.

Visit your KDP Bookshelf today to enroll your books in Kindle MatchBook.

Best regards,
The Kindle Direct Publishing Team