Writing the book, overseeing the design and getting it into production, either via traditional off-set press, print-on-demand or ebook, is just the start of the hard work. The book has to be marketed and sold. With the changes in the publishing industry this can be a bewildering process for experienced and novice author alike.
Joel Friedlander has done the self-publishing author a great service with his new series on book marketing for self-publishers. To read the three parts Joel has made available thus far, visit his blog at: