As the adoption of digital media continues to become more widespread and common, it makes sense for authors to use as many platforms as possible to distribute their ebooks. The two earliest big players in the ebook market were, and still are, Amazon's Kindle and Barnes and Noble's Nook.
As the ebook and digital content market continues to grow, other players are beginning to emerge. With the decline in the effectiveness of the KDP Select program to promote ebooks, it now makes sense to move beyond KDP Select, which has an exclusivity clause stating the title cannot be sold on any other ebook platform.
Reports seem to indicate the iBookstore is starting to gradually increase its market share as well as several other ebook retailers.
For self-published indie authors who wish to take advantage of these opportunities, the biggest hurdles are the time involved to upload titles and in the case of some ebook retailers, only publishing companies can list and sell titles, a practice that excludes indie and self-published authors.
Some authors have worked around these two drawbacks by using Smashwords. The issue with this was Smashword's "meatgrinder" produced files that were unattractive to read after going through the conversion process.
An alternative approach that I think might be better is to use BookBaby for ebook distribution. The basic package, priced at $99, allows me to upload my publishing-ready files to BookBaby who will then distribute my books to the following ebook retailers:
- Amazon Kindle
- Barnes and Noble Nook
- eSentral - SE Asia ebook retailer
- Baker & Taylor
For the price, increasing the distribution of one of my books to an additional nine retailers is worth experimenting with. To not have to open nine new accounts, learn to use nine new systems and to gain access to iBookstore, I think it might well be worth the $99.
The added benefit is I receive 100% of my royalties. Bookbaby allows me to set the dollar threshold for when I get paid. Once my royalties hit that threshold, I am paid the following Monday.