I had to force myself to commit to using social media as I started the process of trying to build a sustainable author's platform for the launch of my fiction series. After reading more books on the subject than I want to admit to, I managed to sift through the wide ranging advice to come to a few conclusions:
- It would seem a social media presence is necessary.
- Not every medium works for every author.
- Less is more! Pick one and stick to it!
- Facebook seems to be the most successful medium.
In the process of researching the subject, I came to the conclusion, and so did a lot of other authors, that my own author website and the e-mail list I build are the most valuable components of my author platform.
My e-newsletter, The Inspector's Report, is meant to be more than a sales tool. In fact, I don't intend to use it for that purpose except for occasional campaigns. It is meant to be a tool to build loyal fans. Fans who will buy my books when a new release is announced or buy the entire series.
It would appear many businesses have reached the same conclusion. Social media might be okay for somethings, but sales is not one of them. Getting traffic to your own site and getting fans signed up to your author's newsletter is more beneficial.
A recent article in the Daily Mail supports this conclusion based on the behavior of advertisers for Superbowl LI. The article quotes Marketing Land as its data source to indicate that of the sixty-six advertisers only 5 mentioned Twitter and 4 mentioned Facebook in their ads while 41% included the company's url address.
To read the rest of the article click here.