Tuesday, December 6, 2016

Are Blog Tours Passe as a Means of Book Promotion?

For the past three years I have been doing my homework while I worked up the nerve to convince myself to venture into the world of indie fiction. One of the strategies often suggested is doing a blog tour to promote your new book.

On the surface it is certainly a sound idea. Since I have a limited, meaning none, budget for marketing and promotion, I liked the idea. It would cost me only my time and effort. So, I found the site BlogTour.org. It is easy to use and after an hour I had generated a list of thirty-five blogs to contact concerning guest posting or doing an interview.

I was surprised by the response.

Every blogger and author who replied was very polite. They all, so far, have declined my request. Each e-mail politely explained the blogger no longer did guest posts or interviews. They simply did not generate any traffic or interest for the blogger's site. 

Most offered to mention my new book, The Predator and The Prey, on their social media. 

I certainly plan to take each up each blogger who offered this option to me on their offer. It is a generous one and will take me much less time than writing a guest post would. I simply need to send a jpg of my cover, a link and a few details about the book.

I still like the idea of guest blogging.

It simply might not be practical for works of fiction. I do think guest posting in the realm of non-fiction will work. It should draw readers to the blog hosting the guest post and generate traffic. If you need information and your search turns up the guest post, you'll go to that blog.

I have an idea for a non-fiction book that I plan to start work on late this spring. I have included on my list of pre-publishing activities to be done set up a blog tour.

In May or June I should be able to answer my question concerning whether blog tours are better suited for non-fiction.

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