Wednesday, August 4, 2010

Amazon Stokes the eReader Wars!

For those who have been following with interest the battle for market dominance in the world of eReaders, Amazon has once again raised the stakes. Early in June of 2010 Amazon lowered the price for a Kindle to $189. A Kindle is now available for $139 albeit it does not come with all the 3-G bells and whistles the $189 version does. The lower priced version does offer wi-fi and if you want one you will have to wait. 

A quick visit to the Amazon site and the $139 Kindle product page you will discover that as of August 4, 2010, the first production run has sold out and readers who want to obtain a Kindle will have to go on a waiting list. It will be interesting to see what the competition, Apple and Barnes and Noble, will do in response to this latest pricing challenge issued by Amazon.