Participation in the Amazon KDP book borrowing program took a dramatic jump in participation during the month of January, 2012, based in large part on the seasonal sales of Kindle ereaders. The KDP Select program loaned 295,000 titles during the month of December, 2011, according to figures released by Amazon.
During January, the number of books in the KDP Select program borrowed increased to 437,000. Amazon attributes this dramatic increase largely to new owners of Kindle Fires using their free trial Prime membership to take advantage of the KDP Select book lending program.
Amazon announced $700,000 were allotted for the January fund for authors whose books have been made available to the KDP Select program. Enrolled authors will earn $1.60 per borrow.