Thursday, October 4, 2012

Credibility Marketing by Charity Cason - Review for Self-Publishers

As a non-fiction author, credibility is very important to me. If I am not a credible expert, why would any reader want to purchase my books?

Since I am not a household name, I have to build my credibility as an expert in my niche. I don't have a lot of time to do so when a visitor reads my Amazon product description, visits one of my topical authority blogs or comes in contact with any information related to me or my books.

The simple title of the book, Credibility Marketing by Charity Cason, caught my eye while browsing Amazon. As a Kindle book the price was right so I purchased it.

The book is short, to the point, easy to understand and I came away with three items I plan to take action on as part of my regular marketing efforts.

Building credibility is an obvious need for non-fiction authors. It is also necessary for fiction authors. Readers need and want to know a fiction author can spin a good story! 

A few of the chapters include:
  1. What does credibility marketing mean?
  2. Video Marketing
  3. Social Media
  4. Build True Relationships
  5. Tips for Managing Your Reputation Online
  6. The Digital Information Age
The author understands cost is a factor for small businesses. Many of her concepts are free or low cost.

This short book is worth the minimal investment for the information it contains.