Tuesday, October 30, 2012

Using YouTube for Book Marketing: Part Three

I have uploaded my first book marketing video on YouTube. This has been more of a task than I thought it would be.

Here are a few of the challenges I have been learning how to deal with thus far:

1) Using Camtasia to successfully edit a combination of screen shots, actual video and the sound track. This is fairly easy software to use I have been told. I have managed to get segments of the desired project completed in a manner I find satisfactory enough to use. It took a bit to figure out how to merge different clips together and edit them. Once I did I realized how easy the software is to use.

2) I had to purchase a software called Wondershare to convert the digital files from my camera in order to use the footage in either iMovie or Camtasia. This means more time invested in learning how to use software necessary to produce the final video. It took about 15 minutes to figure out how to use this software. Once I did, it was super easy to use. It cost me $69 + tax. There might be less expensive or free software that will do the same thing. Wondershare was too easy to learn to use and that made it worth the investment to me.

3) I have managed to successfully film myself for the portion of the first video I will appear in. The subject matter of the film, me, leaves a bit to be desired but I can't afford to hire Brad Pitt or some other actor who looks fantastic on film.

4) Rehearsing did not produce a perfect product, but it saved me from re-filming this first short video over and over. I am confident the more I do this the better I will get.

5) Whatever you do, buy a tripod.

6) Lighting makes a difference. One more thing to have to learn about.

7) If you can afford it, buy an actual digital video camera. The results are vastly superior to a camera in your phone, a flip camera, a web cam or a camera mounted in your laptop. 

8) Microphones are worth the extra expense in producing a soundtrack that is understandable. I managed to have some echo due to the fact I filmed the video in a small room.

9) YouTube is your friend when it comes to learning how to use all of these items. Many knowledgeable individuals, either as a hobby or as a business endeavor, have posted videos designed to help novices learn to use these tools.

10) Be willing to make mistakes. One of my issues is I want to get it perfect the first time. When learning how to create something like a video you are going to make mistakes. Give your self permission to make mistakes. 

12) Power point is a helpful tool for these projects. You can insert actual video in between slides. Use Camtasia to capture a timed running of the Power point slideshow. Then using Camtasia, insert the video you have in between the slides conveying information or still photographs.

For those of you who are experts or more experienced in using this type of software or crafting videos, this might not be the best approach. But for me, and probably for others who are just getting started, the end result will be acceptable.

For authors considering using videos on YouTube to market your books, go for it! I plan to try to produce a video every 10-14 days for until January. It's that time of the year to sell books!

Using YouTube for Book Marketing: Part One
Using YouTube for Book Marketing: Part Two